Anna Frost Clothing Range. Salomon Running.
The brief from Salomon Running was to shoot a new apparel collection for worldwide product marketing and advertising.
A shipment of a running and lifestyle range designed by Anna and Salomon Running arrived in Dunedin prior to release. I was asked to shoot this amazing range with Anna.
With Anna’s local knowledge we shot the range across several locations and connected these ‘Kiwi environments’ of her home to the details of the clothing range. Rolling hills, beach and ocean, forest and chill out cafes.
Using a visual guide and brief I developed the creative direction. We had some lovely early and late natural light and with some leg work we captured some great images that were used worldwide.